BUSINESS INSIDER: What is Project Orca? Well, this is what [the Romney campaign] told us:
Project ORCA is a massive undertaking – the Republican Party’s newest, unprecedented and most technologically advanced plan to win the 2012 presidential election.
Pretty much everything in that sentence is false. The “massive undertaking” is true, however. It would take a lot of planning, training and coordination to be done successfully (oh, we’ll get to that in a second). This wasn’t really the GOP’s effort, it was Team Romney’s. And perhaps “unprecedented” would fit if we’re discussing failure. The entire purpose of this project was to digitize the decades-old practice of strike lists. The old way was to sit with your paper and mark off people that have voted and every hour or so, someone from the campaign would come get your list and take it back to local headquarters. Then, they’d begin contacting people that hadn’t voted yet and encourage them to head to the polls. It’s worked for years. From the very start there were warning signs. [...]
By 2PM, I had completely given up. I finally got ahold of someone at around 1PM and I never heard back. From what I understand, the entire system crashed at around 4PM. I’m not sure if that’s true, but it wouldn’t surprise me. I decided to wait for my wife to get home from work to vote, which meant going very late (around 6:15PM). Here’s the kicker, I never got a call to go out and vote. So, who the hell knows if that end of it was working either.
So, the end result was that 30,000+ of the most active and fired-up volunteers were wandering around confused and frustrated when they could have been doing anything else to help. Like driving people to the polls, phone-banking, walking door-to-door, etc. We lost by fairly small margins in Florida, Virginia, Ohio and Colorado. If this had worked could it have closed the gap? I sure hope not for my sanity’s sake. MORE
RELATED: By a rough calculation, Romney lost the election by falling 500,000 to 700,000 votes short in key swing states. If each of the 37,000 volunteers that had been devoted to Orca had instead brought 20 voters to the polls in those states over the course of the day, Romney would have won the election. Before the election, there was much fear-mongering on the Democratic side about the Republicans’ supposed plans to suppress turnout among Obama voters. After the election, GOP strategist Karl Rove accused the Obama campaign of “suppressing the vote” by running a negative campaign against Romney that kept voters at home. The truth is much worse. There was, in fact, massive suppression of the Republican vote–by the Romney campaign, through the diversion of nearly 40,000 volunteers to a failing computer program. There was no Plan B; there was only confusion, and silence. MORE