YUMSUGAR: Chipotle’s furthering its quest to create a more sustainable fast food system. Today the quickservice chain unveiled its new nonprofit organization, the Chipotle Cultivate Foundation, to help support sustainable food practices. It’s also debuted a short animated film, which will air prior to feature films in theaters nationwide. The spot, titled “Back to the Start,” is about a fictional farmer’s venture into industrial farming practices and his eventual return to a more sustainable way of life. For the short, Chipotle commissioned Willie Nelson to sing Coldplay’s “The Scientist.” The cover song is available for download on iTunes, with proceeds going to the Chipotle Cultivate Foundation. MORE
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