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MEDIA: A New Music Magazine Grows In The 215

http://farm6.static.flickr.com/5003/5348635881_b577bca5ec.jpgJUMP PHILLY: We are set to launch our print edition in March, and publish four times per year. Learn more about who we are and what we do by clicking on the image at right. If you want to get involved – as a writer, photographer, videographer, copy editor, fact-checker, whatever – drop us a line at jumpphilly@gmail.com. We are a total volunteer organization, just a group of folks who love Philly and appreciate the music scene. If you are interested in advertising in the magazine, we definitely want to hear from you. Contact George Miller at journalismgeorge@gmail.com. MORE

RELATED: We have nearly 30 assignments in progress right now with stories due on January 28. In February, I’ll edit (with the help of volunteer copy editors) and we’ll begin laying out the magazine. It should go to print on March 4, and be on the streets by March 11. Most of the city’s college students return from spring break that weekend, so we’ll do our major magazine launch party the following week (sometime between March 16 and 19). It will cost around $5,500 to print 10,000 copies of a 48-page, full-color, glossy magazine. We have no advertising plan right now, so that money is coming out of my shallow pockets. After the mag launches, we’ll do a massive outreach to potential advertisers. Our next issue will be out in June and hopefully, the content/ ad ratio will be closer to 70/30, content to ads. That is the plan for now. My concerns? They are plenty: the stories won’t come in on time; they won’t be good; the images won’t be strong and engaging; we’ll miss genres; the mag will be too eclectic; we will be perceived as naive; advertisers won’t be interested; I will lose $7,000 that I will never get back. MORE

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