WORTH REPEATING: Journalism Will Survive The Death Of Its Institutions And Nothing Can Save Them

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NEW YORKER: Journalism is, admittedly, a kind of accident of history. The big, confident, foreign-reporting, government- and corporation-investigating newsrooms of the period between 1960 and 2005—and the skills and standards they developed and disseminated—resulted from the confluence of quasi-monopolistic business models, the elevation of the scientific method in American society during the post-war period, and the cultures of professionalism that grew up simultaneously in the social sciences and practical professions (not just journalism, but law, accounting, economics, etc.). Professional journalism as we know it—independent investigations on behalf of the public; impartial witnessing of terrible events at home and abroad; independent foreign correspondence designed for American audiences and to address American interests; reporting on powerful institutions without fear or favor, and with a sense of fairness; the clarification of complexity—all of this is as much an accident of history as the symphonic music and opera patronized by the great European courts of the late eighteenth century. MORE

CLAY SHIRKY: Revolutions create a curious inversion of perception. In ordinary times, people who do no more than describe the world around them are seen as pragmatists, while those who imagine fabulous alternative futures are viewed as radicals. The last couple of decades haven’t been ordinary, however. Inside the papers, the Newspaperchart_042808_1_1.jpgpragmatists were the ones simply looking out the window and noticing that the real world was increasingly resembling the unthinkable scenario. These people were treated as if they were barking mad. Meanwhile the people spinning visions of popular walled gardens and enthusiastic micropayment adoption, visions unsupported by reality, were regarded not as charlatans but saviors.

When reality is labeled unthinkable, it creates a kind of sickness in an industry. Leadership becomes faith-based, while employees who have the temerity to suggest that what seems to be happening is in fact happening are herded into Innovation Departments, where they can be ignored en masse. This shunting aside of the realists in favor of the fabulists has different effects on different industries at different times. One of the effects on the newspapers is that many of their most passionate defenders are unable, even now, to plan for a world in which the industry they knew is visibly going away. […]

The curious thing about the various plans [to deal with the Internet] hatched in the ’90s is that they were, at Newspaperchart_042808_1_1.jpgbase, all the same plan: “Here’s how we’re going to preserve the old forms of organization in a world of cheap perfect copies!” The details differed, but the core assumption behind all imagined outcomes (save the unthinkable one) was that the organizational form of the newspaper, as a general-purpose vehicle for publishing a variety of news and opinion, was basically sound, and only needed a digital facelift. As a result, the conversation has degenerated into the enthusiastic grasping at straws, pursued by skeptical responses.

Round and round this goes, with the people committed to saving newspapers demanding to know “If the old model is broken, what will work in its place?” To which the answer is: Nothing. Nothing will work. There is no general model for newspapers to replace the one the internet just broke. With the old economics destroyed, organizational forms perfected for industrial production have to be replaced with structures optimized for digital data. It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.

And so it is today. When someone demands to know how we are going to replace newspapers, they are really Newspaperchart_042808_1_1.jpgdemanding to be told that we are not living through a revolution. They are demanding to be told that old systems won’t break before new systems are in place. They are demanding to be told that ancient social bargains aren’t in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to. There are fewer and fewer people who can convincingly tell such a lie.[…]

[T]here is one possible answer to the question “If the old model is broken, what will work in its place?” The answer is: Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments, each of which will seem as minor at launch as craigslist did, as Wikipedia did, as octavo volumes did.Any experiment, though, designed to provide new models for journalism is going to be an improvement over hiding from the real, especially in a year when, for many papers, the unthinkable future is already in the past. MORE

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